Marlborough Insights

Move decisively at key inflection points

March 31, 2019

An inflection point is a decisive moment in the course of a business that highlights the need for significant change. Such moments are balanced on the knife’s edge. They create tremendous opportunities or reveal intractable flaws. They demand decisive action and if the company doesn’t address them effectively, the market will. Learn more here.

Marlborough partners with Blue Lemon Partners to offer Customer Insight Services

October 25, 2018

While many companies are focused on scouring big data sets to gain insights into their business, others recognize that their clients and prospects represent a tremendous source for actionable insights.

Marlborough has joined with principal Mike DiFranza’s Blue Lemon Partners to offer an integrated suite of customer insight services.  This offering includes services for win/loss analysis, customer experience analysis, and coaching for clients that need better insights to drive the growth of their business.

Client Corvium wins top emerging company award

October 4, 2018

Food safety intelligence pioneer Corvium, Inc. has been named by research and advisory firm Outsell Inc. as a Top 10 Emerging Company for 2018. Outsell’s annual list honors the most disruptive emerging companies operating at the intersection of data, information, technology and workflow. Principals Jeff Swartz and Jeff Massa led a restructuring of the company and later joined it as CEO and COO/CTO respectively.

Unexpected consequences of privacy regulation

September 13, 2018

Forbes has an interesting article on the unexpected consequences of privacy regulations like GDPR. There are many things to think about, but focus on items 5 (small businesses getting hurt) and 9 (C-suite becoming responsible for data security). Both are key to investors and venture funded companies.

The second wave of GDPR

August 30, 2018

GDPR compliance is a process not a state to be achieved and it has only begun. A body of case law will be developed over the coming years based on lawsuits already filed and others yet to come. Need some help?

What does it mean to be forgotten?

August 30, 2018

With GDPR and the California Consumer Privacy Act, “forgetting” about people has become an important issue for companies. What does it really mean to be forgotten? Learn more here.

Who do you call on Sunday night?

August 15, 2018

Sunday night is the most dreaded time in business. It is the moment when the sales person prepares for the weekly conference call without enough deals in the pipeline. It is the time when the CEO creates the PowerPoint slide that says earnings are below projections. It is when marketers fret about leads, development fesses up to schedule slips, human resources prepares for the layoff, and the VC gets ready to announce to his partners that the CEO of their best portfolio company just harassed an employee. Who do your call on Sunday night? Find the answer here.

Can your company pass a basic fitness test?

August 10, 2018

As an owner, founder, or manager of a high growth company, can you answer these five questions quickly and succinctly?

It’s time for your company to get fit.

August 1, 2018

Successful private business executives are often skilled at market and product development and driving initial growth in sales, net income, and cash flow. As companies evolve, many executives are less experienced in the mechanisms required to ensure that their company can effectively scale. Establishing controls and governance programs can be an important and often necessary way of gaining strategic advantage. Here’s how to get fit.

How do you drive success?

July 25, 2018

During inflection points (such as a failed strategy, a shift in the market, a badly missed sales plan, product delays, or running out of cash), companies need more than a strategy consultant. They need help executing the roadmap to get them where they need to be. Consultants with experience that combines “theory and practice” across multiple companies and markets will be able to quickly conduct a business assessment, develop a roadmap, and start executing on key action items alongside the existing management team and the board. Need some help?