Services

We deliver a series of business assessment services for due diligence, benchmarking, diagnosis, and planning. We also assist your organization in raising capital and identifying complementary products and services.

Evaluate

Business Assessment

This service dissects the business across fourteen domains ranging from high level Market Opportunity, Value Proposition and Exit Strategy through various detailed operating analyses including Product Strategy, Go-to-Market, Distribution Channels, Financial Plan and Capital Requirements. We analyze Current State versus Desired State across each domain and make detailed recommendations for achieving objectives.

  • Penetrating assessment is foundational to client engagements. While MSP partners are all seasoned technology executives with a long history of dealing with the good, the bad and the ugly, we recognize that every situation is somewhat unique, so it is best to have a full understanding of the details before recommending actions.

    We typically schedule a series of meetings with appropriate client personnel over a period of several weeks or months, digging into the various dimensions of the business as listed below. Success depends upon execution across all these interdependent dimensions, so it’s best to understand what’s working and what’s not before making recommendations to address the inflection point being faced.

  • Market Potential

    Exit Potential

    Value Proposition

    Product Strategy

    Management Team

    Innovation

    Intellectual Property

    Go-to-Market

    Pricing Model

    Distribution Channel(s)

    Business Model

    Capital Efficiency

    Financial Performance

    Customer Satisfaction

  • The founders of a twenty-year-old, bootstrapped technology enabled services company had decided it was time to sell the business. COVID hit the company hard but they still had some blue-chip clients, a solid technology platform, and a methodology for delivering services that was scalable. The founders had talked to several potential acquirers with no success.

    MSP was brought in to do a business assessment as a prelude to initiating a more formal attempt to sell the business. We conducted an in-depth Business Assessment over a period of 3 months which identified the inherent value that the business would bring to an acquirer possessing capital, customer base, and go-to-market capabilities. The combination would both deliver the value of the combined platform/service offerings to existing customers as well as position the acquirer competitively in the market when competing for new business.

    The output of the engagement was a pitch deck laying out the potential value for the right acquirer. The company then met with a single Strategic with whom they had spoken several times before. With the clearly defined new value proposition a deal was quickly struck.

  • Investors in an early-stage SaaS company were unhappy with the performance of the Company, particularly with the CEO’s launch of a new product into an emerging, but still fairly undefined market. Two of the three investors were prepared to sell at any price, but the lead investor wanted to give it another shot. That investor ponied up an additional financing to explore the potential.

    MSP provided an interim CEO and a fractional CMO and CRO to explore the reality of the situation. A thorough business assessment was conducted, finding mixed results. While climate change initiatives were spawning a global market, there was little activity in North America. Given the global nature of the market the product would require significantly more investment as would sales and marketing.

    After speaking with several potential investors, it was clear that the best option was a sale of the Company. We started an internal process and were able to generate an offer from a Strategic that was then topped by an LBO financed by an Independent European investor working with one of the founders.

Due Diligence

The advantage of leveraging experienced business operators in this crucial process is the realism that our perspective brings to the analysis.

  • Having multi-disciplinary technical leaders that understand all the different types of companies that may be considered for acquisition, funding, or post-investment growth is costly and often involves finding a unicorn.

    We have technical leaders with decades of experience throughout the historical evolution of technical architectures and coding standards and methodologies. Calling upon our collective experience, we can evaluate not only the adherence to coding standards and the robustness of the software but also how the products can scale and integrate. We establish the cost to maintain existing code, add new features, and meet the market needs of an ever-changing marketplace. Our technical due diligence includes:

    Completion of our vetted due diligence checklist allows investors or acquirors to see a company’s readiness to grow product and technology post-event. The checklist reviews the maturity of the engineering processes through existing diagrams, procedures, and documentation. We also examine product roadmaps, bug backlog, release cycles and automation. By providing investors and/or acquirors with a broader view of the extensibility and scalability of the technology, we can help decision makers model technology costs and the company’s ability to integrate or pivot as necessary.

    Technology to Market mapping allows investors and/or acquirors to examine growth opportunities. The mapping couples our market and competition overview with technical and product flexibility and extensibility. We work to establish levels of effort and technology team structure necessary to meet the company’s growth needs or the potential integration with a parent product suite or service.

    Team dynamics and personnel evaluation provides information to the investor and/or acquiror about the culture of the technology team, the strengths and weaknesses of the team, and the identification of key personnel. This analysis aids in the establishment of the post-event fiscal requirements and use of proceeds. Through the identification of key personnel, we offer recommendations regarding retention programs and incentives. We also provide alternative staffing solutions or team structures depending on what we find during the diligence process.

    EXAMPLE

    The venture capital firm wished to invest in a company working in the video advertising market catering to large restaurant chains and physician networks. They had established a basic term-sheet and were interested in understanding if the product and technology could support a 5X growth in sales over the next 3 years.

    We started by asking the video company to provide both a sales and a technical demonstration so we could understand how the company positions their solution and how they describe their technology. After the demonstrations we provided an initial set of information requests (i.e. technical diagrams, organizational charts, product roadmap, etc.). Using the provided information, we scheduled four “deep dives” with key personnel to understand the fundamentals of the solution, the technical infrastructure, and the team. Our report to the VC firm identified 3 key areas that needed attention and could impact the pricing of the funding round.

    • The need for the team to invest in a more robust and reliable software release process to increase existing customer satisfaction.

    • Removal of proprietary caching technology which ultimately would lessen the value of their solution to a longer-term exit. We also established a rough level of effort for this task using either existing staff or staff augmentation.

    • The potential loss of key software architects and engineers in the next year due to their wishing to retire or move to different geographic areas.

    Upon completion of our due diligence, we stayed on for a short 2-month engagement to help the company establish a technology plan for the caching solution and new product and engineering team structure.

  • Intellectual property is an integral facet of most modern transactions, whether M&A or financings.

    Traditionally, many acquirers and investors have thought of due diligence as a routine, check-the-box exercise, to be parceled out to an uncoordinated network of law firms, auditors, and operating executives. But IP diligence rarely fits that mold. In any non-trivial case, IP diligence requires extensive inter-disciplinary cooperation, as it typically involves questions of law, technology, competitive analysis, product management, channel strategy, and many other interacting domains,

    Every scenario is different, but in a typical engagement, MSP provides a thorough, actionable analysis of the following questions:

    • What is the scope of the target’s IP portfolio?

    • How effective is the portfolio, as both a sword and a shield?

    • Are there major holes in the portfolio?

    • Are there significant encumbrances on any of the IP assets? If so, can they be cured?

    • How will the current morphology of the IP portfolio affect integration (in the case of M&A) or staffing (in the case of a financing)?

    • Would the portfolio benefit from weeding & feeding? If so, is the client well-positioned to make the necessary investments?

    • Can the proposed transaction create additional value by refactoring the IP portfolio, via spin-outs, cross-licensing, or partial asset acquisitions?

    • How can the client minimize the IP risks – and maximize the IP benefits – of the proposed transaction?

    It is impossible to answer these questions from a siloed perspective – even if the silo is that of an expert IP attorney. But MSP’s cross-disciplinary team can provide timely and seamless strategic advice on the most complex IP transactions.

    EXAMPLE

    Our client, an enterprise software vendor, was looking to acquire a smaller vendor of a point solution, in order to round out its product line. The target’s tech stack relied heavily upon open source components. Unfortunately, our client’s distribution model was different from that of the target, and potentially violated the license provisions of many of the OSS components used by the target.

    We analyzed a BOM with over 100 OSS components, and helped our client determine, for each component:

    • Can this component be used as is?

    • Can this component be used with modifications, and if so, are those modifications practical and cost-effective?

    • Can this component be replaced with an equivalent component, with more permissive licensing terms?

    • Must this component be re-written from scratch, and if so, what is the scope of this effort?

    This project could not have been further from traditional, check-the-box diligence. The acquisition had significant strategic implications for the client, and the diligence required deep inter-disciplinary insight, drawing upon law, technology and product management, all delivered on a demanding timeline. It would have been cumbersome, if not impossible, to complete this assignment using the traditional siloed approach to diligence offered by law firms, auditors, and tech consultants.

Capital Requirements and Financing Options

We help you prepare for a liquidity event by uncovering strategic opportunities, tuning key operating metrics, strategy, value proposition, business plan, and corporate materials. Our partners are entrepreneurs who have founded companies, raised or managed hundreds of millions of dollars of capital in seed, growth, and mezzanine financings, had successful IPOs, and have managed M&A processes from both the buy and sell sides.

  • A SaaS company was experiencing problems across multiple dimensions including CEO turnover, failed product launch, severe cash flow shortfalls and deterioration of customer retention metrics.

    MSP put in an interim CEO and a team of fractional CXOs to stop the bleeding and get the business back on track. The interim CEO worked with a commercial bank to provide short term bridge financing in the form of AR financing buying time for existing investors to put together a Convertible Note. With a rationalized cost structure and aligned financial and product plans, the company went to market, securing equity financing with a combination of a new lead investor and existing investors. The business was ultimately acquired by a Strategic.

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